Carnet de Julien Ricciarelli-BonnalMarketing et communicationWhen Should You Stop Selling Through a Channel That Is Still Profitable?
10 September 2026
The Essentials A sales channel can continue generating revenue while gradually weakening the company that relies on it. A marketplace can erode margins and commoditise pricing, a distributor can take control of the customer relationship, affiliate networks can degrade acquisition quality, and intermediaries can reduce access to first-party data. The problem begins when short-term profitability...
