RICCIARELLI CONSULTINGBusiness Development
ACCELERATE GROWTHGiving the company a solid commercial trajectory
Business Development is often misunderstood: many associate it with prospecting, others with communication, some with sales.
In reality, it is something far more fundamental: it is the art of transforming an activity into a strategy, of helping a company move from “we’re doing what we can” to “here is how we grow.”
This Ricciarelli Consulting pillar is designed for companies that feel they could perform better, but no longer know exactly what to rely on: offers that are too numerous or too vague, scattered messages, unstable growth, poorly defined targets, aggressive competition, lack of priorities.
We intervene to clarify, structure, prioritise.
To determine what must be strengthened, what must be removed, and what must be built so the company regains a clear direction, strong coherence and an immediate growth potential.
Objective: accelerate, without agitation. Grow with method, not by chance.
The strategy is not a document you put away in a drawer. It is a guiding line that directs every action, reveals priorities, and turns movement into growth.
A STRUCTURING METHODMake Growth Clear, Actionable and Measurable
Business Development is not about adding noise or extra tasks.
Its purpose is to create operational clarity.
My method is built on a precise analysis of commercial strengths and weaknesses, a clear reading of the market, and an understanding of the company’s real value — the one clients perceive… and the one they don’t yet see.
We break down what already exists, highlight what works, explain what slows the company down, and identify what is missing.
Then we structure everything: offers, messages, segmentation, priorities, value propositions, opportunities.
Every recommendation is concrete, actionable and immediately usable:
no theory, no abstractions, no “deliverables for show”.
In the end, the company understands why it lost ground, how to regain it, where to focus its efforts, and which actions will trigger performance again.
This method is simple, readable, incisive — and designed to help companies grow, not complicate their operations.
MORE CLIENTS, FASTER
OFFERS THAT TRULY SELL
RICCIARELLI CONSULTINGA lever for immediate and lasting growth
The Business Development pillar gives a company back what it has sometimes lost over the years: direction, meaning, commercial coherence and a real ability to convince.
When the market evolves, when competitors reinvent themselves, when prospects become more demanding, many companies keep moving forward… but without a real compass. They accumulate actions, multiply initiatives, adjust their efforts day after day, until they lose the very logic that once made them strong.
The work carried out consists precisely in restoring order to the landscape, revealing what was not visible: blind spots, inconsistencies, missed opportunities, untapped potential, poorly calibrated messages, scattered efforts.
By clarifying the commercial foundations, the company immediately regains its footing:
it speaks better, convinces faster, inspires greater confidence, and recovers a level of impact it believed lost.
In parallel, the work naturally strengthens the credibility of the brand: a sharper positioning, a more mature narrative, offers that stand firm, and coherence perceived both internally and externally.
This creates a virtuous cycle: the company attracts better, selects better, defends its prices more effectively, and moves forward with greater stability.
The outcome:
• a clear strategy that puts the company back on the right path,
• a fair, market-aligned message with no detours,
• well-positioned offers capable of competing and winning,
• and measurable results—short term (quick wins), mid-term (commercial structure), and long term (sustainable growth).
This is what Business Development enables: helping the company grow by aligning it, clarifying it, and giving it back its natural commercial intelligence.
