Is Perplexity Becoming a Real Traffic Acquisition Channel? For many years, business traffic acquisition strategies relied on a handful of well-established channels. Google dominated online search, social media platforms helped brands build audiences, and email marketing remained a key tool for customer retention. Today, however, the landscape is beginning to evolve as artificial intelligence reshapes...

Why Some Companies Still Ban ChatGPT for Their Employees Since the explosion of generative artificial intelligence in 2023, tools such as ChatGPT, Gemini or Claude have quickly become part of professional conversations. In many companies, some employees already use these technologies to write texts, analyze information or prepare documents. Yet despite the growing interest in...