The Essentials Physical retail was supposed to become increasingly marginal as e-commerce expanded. Yet some brands are still opening stores at a remarkable pace. LPP plans around 750 new Sinsay stores in 2026, while continuing to develop its online sales at the same time. This does not mean digital commerce is losing ground. It suggests...
The Essentials A sales channel can continue generating revenue while gradually weakening the company that relies on it. A marketplace can erode margins and commoditise pricing, a distributor can take control of the customer relationship, affiliate networks can degrade acquisition quality, and intermediaries can reduce access to first-party data. The problem begins when short-term profitability...
Is HubSpot Going Too Far With Its Customers’ Data? On 1 July 2026, HubSpot announced a change to its data enrichment services designed to support Contact Discovery, a new tool intended to help users identify and complete more professional contacts. To improve the quality of this database, certain enrichment information, including professional contact details, employer...
George Lucas Sees AI as the Future of Cinema George Lucas has never built his career by protecting cinema from technology. On the contrary, much of his work has involved creating the tools he needed to make films that existing production methods could not yet deliver. The visual effects developed for Star Wars, the creation of...
Is Perplexity Becoming a Real Traffic Acquisition Channel? For many years, business traffic acquisition strategies relied on a handful of well-established channels. Google dominated online search, social media platforms helped brands build audiences, and email marketing remained a key tool for customer retention. Today, however, the landscape is beginning to evolve as artificial intelligence reshapes...
The traffic analysis tools companies are rediscovering in 2026 For several years, companies have developed a habit of accumulating digital tools in the hope of improving their marketing and customer acquisition. CRMs, automation platforms, advertising tools and complex dashboards have multiplied across organizations. The promise was simple: more data should lead to better decisions. Yet...
Why Some Companies Still Ban ChatGPT for Their Employees Since the explosion of generative artificial intelligence in 2023, tools such as ChatGPT, Gemini or Claude have quickly become part of professional conversations. In many companies, some employees already use these technologies to write texts, analyze information or prepare documents. Yet despite the growing interest in...
