When economic growth slows, costs become unpredictable or financial markets demand rapid answers, every company faces pressure, but not every company has the same room to manoeuvre. Some immediately reduce investment, reorganise teams or abandon projects whose profitability cannot be demonstrated within the next few quarters. Others accept temporarily weaker performance in order to preserve...

Women Still Account for Only One Third of Business Owners in Europe On 22 June 2026, the European Commission published a new report on women’s entrepreneurship. Its central finding can be summarised in a single figure: women account for only 33% of business owners in the European Union. The imbalance is therefore not limited to...

Europe Is Forcing Google to Open Android to Rival AI Assistants On 16 July 2026, the European Commission adopted a decision requiring Google to make eleven Android functions effectively interoperable with competing artificial intelligence services. Behind the technical language of the Digital Markets Act lies a much broader issue: who will control the relationship between...

GPT-5.6 in Microsoft 365 Copilot: Artificial Intelligence Is Becoming a Permanent Layer of Work For a long time, artificial intelligence remained clearly visible in the workplace. Employees had to open a dedicated tool, sign in to a separate platform, formulate a request in a specific interface, then copy the result back into the software they...

How Can Businesses Reduce Their Dependence on Google to Find New Clients? For years, Google has been the natural starting point for a large share of buying journeys. When a customer looked for a service provider, a professional compared several solutions or a business owner tried to understand a market, the search engine was often...

Gemini in Google Business Profile: What Practical Uses for Local Businesses? Google is continuing to integrate Gemini across its ecosystem, but the arrival of artificial intelligence within Google Business Profile deserves particular attention. For shops, restaurants, independent professionals, healthcare practices and other local businesses, a Google listing is often the first point of contact with...

OpenAI Launches ChatGPT Work, Its Autonomous AI Agent Artificial intelligence has evolved rapidly over the past few years. Drafting documents, analyzing reports, summarizing meetings or generating code have become everyday tasks for many professionals. Yet one important limitation remained. Most AI assistants were still designed to respond to individual prompts, leaving users responsible for connecting...

Why a Business That Speaks to Everyone Often Ends Up Convincing No One The idea seems perfectly logical. The more people a business tries to reach, the greater its chances of finding new customers. Many companies still build their communication around this assumption, choosing to remain as broad and as inclusive as possible in the...

What Google’s Latest Announcements Really Mean for Businesses Google’s announcements almost always trigger the same reactions. Every major algorithm update, every new search feature and every AI-related announcement quickly fills social media with bold predictions. Some claim that search engine optimization is coming to an end. Others argue that businesses must completely rethink their digital...