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Why Family Businesses Sometimes Withstand Uncertainty Better

When economic growth slows, costs become unpredictable or financial markets demand rapid answers, every company faces pressure, but not every company has the same room to manoeuvre. Some immediately reduce investment, reorganise teams or abandon projects whose profitability cannot be demonstrated within the next few quarters. Others accept temporarily weaker performance in order to preserve...

Is HubSpot Going Too Far With Its Customers’ Data?

Is HubSpot Going Too Far With Its Customers’ Data? On 1 July 2026, HubSpot announced a change to its data enrichment services designed to support Contact Discovery, a new tool intended to help users identify and complete more professional contacts. To improve the quality of this database, certain enrichment information, including professional contact details, employer...

GPT-5.6 in Microsoft 365 Copilot: Artificial Intelligence Is Becoming a Permanent Layer of Work

GPT-5.6 in Microsoft 365 Copilot: Artificial Intelligence Is Becoming a Permanent Layer of Work For a long time, artificial intelligence remained clearly visible in the workplace. Employees had to open a dedicated tool, sign in to a separate platform, formulate a request in a specific interface, then copy the result back into the software they...

Gemini in Google Business Profile: What Practical Uses for Local Businesses?

Gemini in Google Business Profile: What Practical Uses for Local Businesses? Google is continuing to integrate Gemini across its ecosystem, but the arrival of artificial intelligence within Google Business Profile deserves particular attention. For shops, restaurants, independent professionals, healthcare practices and other local businesses, a Google listing is often the first point of contact with...

OpenAI Launches ChatGPT Work, Its Autonomous AI Agent

OpenAI Launches ChatGPT Work, Its Autonomous AI Agent Artificial intelligence has evolved rapidly over the past few years. Drafting documents, analyzing reports, summarizing meetings or generating code have become everyday tasks for many professionals. Yet one important limitation remained. Most AI assistants were still designed to respond to individual prompts, leaving users responsible for connecting...

What Google’s Latest Announcements Really Mean for Businesses

What Google’s Latest Announcements Really Mean for Businesses Google’s announcements almost always trigger the same reactions. Every major algorithm update, every new search feature and every AI-related announcement quickly fills social media with bold predictions. Some claim that search engine optimization is coming to an end. Others argue that businesses must completely rethink their digital...

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