JULIEN RICCIARELLI-BONNALBooks & Publications
Coming soon in EnglishDeveloping Your Company’s Marketing
Developing Your Company’s Marketing is a clear, structured and immediately actionable guide for small businesses, freelancers and entrepreneurs who finally want to understand what truly works in marketing — without jargon and without magic recipes.
In a world saturated with tools, platforms and contradictory messages, many businesses move forward in chaos, accumulate materials and lose coherence. The real problem is no longer technological — it is human, strategic and organisational.
This book offers a simple method built on clarity, coherence and common sense.
You will learn how to:
• structure your communication without spreading yourself thin,
• develop an effective digital presence,
• create a credible, aligned online identity,
• communicate with coherence,
• measure, adjust and strengthen your marketing strategy.
Accessible, concrete and without unnecessary fluff, this guide provides a solid framework to help you make better decisions, gain visibility and build sustainable marketing — even without a dedicated team.
This book is primarily for business owners who want to bring order back into their communication.
Many rely on intuition, accumulate messages and materials over the years without ever having a structured foundation. They feel their business has real value but struggle to make it appear clearly. This introductory guide gives them a way to refocus, organise their ideas and adopt a more stable vision of their communication.
It is also intended for freelancers who want to move to the next level. They manage everything themselves and must navigate contradictory advice, multiple tools and an exhausting pace. They don’t need a miraculous method — they need a practical path, a way to organise themselves and present their work with seriousness, even without a team behind them. This text provides structure and reliable guidance to help them move forward without burning out.
Finally, the guide is aimed at SMEs looking to overcome dispersion. Many already have internal resources, but their communication lacks unity.
Developing Your Company’s MarketingA book to clarify, structure and professionalise your marketing
This book offers a simple and coherent method to understand the essential mechanisms of marketing, build solid foundations, steer your actions and put in place a sustainable system.
It is aimed at business owners and independent professionals who want effective marketing, free of jargon and unnecessary complexity.
What’s Inside the Book?
1. Understanding the Foundations of Communication
Clarify your vision, your audiences, and your marketing positioning.
2. Steering Your Company’s Marketing
Structure your message, your communication strategy, and your growth levers.
3. Take Action
Website, SEO, content, social media, editorial coherence.
4. Measure, Adjust & Sustain
Track the right indicators and improve your marketing system every day.
5. Build a Strong Marketing System
Structure a coherent, durable, and fully manageable marketing ecosystem.
6. The Entrepreneur’s Toolbox
Essential and effective tools to manage your marketing daily.
Marketing is not a collection of isolated actions — it is a system.
This book gives you the foundations, tools, and reflexes to operate that system with precision, gain coherence, and lay the groundwork for more sustainable growth.
A guide designed to help you make better decisions, act with purpose, and avoid the costly dispersion that impacts so many businesses.
Reposition your marketing to better stand out
ABOUT THIS BOOKWhat This Guide Will Change for You
This guide does more than explain marketing — it teaches you how to master it.
It gives you a clear method to structure your decisions, understand what you are really doing… and finally stop scattering your efforts.
By the end of your reading, you will be able to:
• Clarify your communication and develop a coherent vision
• Structure your marketing strategy with no wasted time or energy
• Build a credible, aligned online presence
• Understand your data and make better decisions
• Create a durable, fully manageable marketing system
• Avoid the costly, useless actions that hurt SMEs and independents
• Move forward with a clear plan, without relying on trends or tools
This book is a strategic framework.
A way to bring order back into what too often looks like permanent agitation.
It does not promise miracles — it offers a solid method to help you do things better, more accurately… and above all, more coherently.
