RICCIARELLI CONSULTINGPublic relations
SPOTLIGHTOur PR Expertise
Since 2011, Ricciarelli Consulting has been supporting businesses in France, Switzerland and the UK to build credible, measurable visibility.
We don’t sell “guaranteed press coverage”. We craft announcements that matter, target the right media, and measure the results.
The goal is simple: turn your news into social proof.
Opening a new branch, launching a service, positioning your brand – each announcement becomes an opportunity to appear in the right outlets (local press, trade blogs, B2B media, podcasts) while generating clean editorial backlinks that strengthen your SEO.
At Ricciarelli Consulting, public relations are not about glitter.
They are about business, credibility, and long-term value.
RICCIARELLI CONSULTINGThe Ricciarelli PR Method
Public relations require structure, not improvisation.
We apply a clear, rigorous method designed to transform your announcements into real media coverage.
1. Initial briefing
A 30-minute meeting to define objectives, targets, and KPIs.
2. Angles & proof
One main angle plus two alternatives, supported by cases, figures, and quotes.
3. Writing & press kit
Concise press release (1 page), email pitch (100–140 words), and a mini press kit (2–3 pages, with proof and visuals).
4. Orchestrated outreach
Targeted contacts (FR / CH / UK): journalists, business blogs, podcasts, local media. Distribution in three waves: initial send, soft follow-up, alternative angle.
5. Interview preparation
Q&A (10 questions), key messages, do’s and don’ts.
6. Digital amplification
Posts on LinkedIn (personal + company page) and an article on the Ricciarelli “Carnet” blog, creating additional editorial backlinks.
7. Transparent reporting
Clear reporting at the end: who was contacted, who replied, what coverage was obtained, with URLs.
Public relations a lever not to be overlooked
METHODOLOGYRicciarelli PR Follow-up
A PR campaign is not a one-off spark. We make sure each action leaves measurable, lasting value for your business.
Lasting credibility
Press coverage, interviews, and op-eds become social proof you can reuse in presentations, proposals, or on your website.
SEO that moves
Each backlink obtained is a clean editorial link to your key pages. The result: stronger Google visibility, durable and cumulative.
Tangible assets
You leave with a press release, a mini press kit, a qualified media list, and a full report. Tools you can reuse and enrich.
Ongoing support
Our role doesn’t stop with distribution. We also help you leverage coverage, prepare your next announcements, and maintain consistent visibility.
