RICCIARELLI CONSULTINGPublic relations
SPOTLIGHTA powerful lever to turn your visibility into credibility.
Since 2011, Ricciarelli Consulting has been supporting companies in France, Switzerland and the United Kingdom to strengthen their image, build their media presence and obtain concrete visibility through public relations: media strategy, press articles, interviews, op-eds, press releases, podcasts and targeted speaking opportunities.
Our role is simple: get your brand into the right media, with the right angles, strong messages and tangible proof points.
We turn your news — branch openings, product launches, strategic announcements, thought leadership — into media-ready content that journalists can actually use: clear statements, credible arguments, figures, cases, quotes, everything that creates editorial interest.
Public relations are not about “talking about yourself.”
It’s about knowing what to say, to whom, when and how, so that your message lands in the right newsroom, with the right journalist, and with the right angle — the one that actually results in a publication.
We work on your communications like precise operations: a noteworthy fact becomes an article, a strategic move becomes an interview, an expertise becomes an op-ed.
Each action creates a lasting asset: reusable social proof, measurable visibility, editorial backlinks, and a strengthened image that builds long-term credibility for your brand — internally and externally.
RICCIARELLI CONSULTINGA precise, structured PR method designed for journalists.
Public relations never work with mass mailings or generic press releases.
What actually works — what a newsroom truly cares about — is a clear angle, usable information, and editorial value.
That’s exactly where Ricciarelli Consulting comes in.
We approach PR as a full editorial process: we analyse your news, identify what is publishable, and build solid press angles — the ones that create interest and make journalists want to cover the story.
Each operation follows a clear sequence:
• Editorial framing: what is publishable, what is not, and how to transform your news into real journalistic information.
• Message construction: key talking points, language elements, quotes, data, arguments, factual accuracy.
• PR asset production: press release, tailored pitch email, interview Q&A, short press kit if needed.
• Targeted outreach: journalists, blogs, industry media, podcasts, specialised editorial teams.
• Smart follow-up: never intrusive, always professional, calibrated like an editorial follow-up.
Our approach is not advertising.
It is editorial, structured, and publication-oriented — exactly what journalists expect, and exactly what generates real, concrete coverage.
Public relations a lever not to be overlooked
METHODOLOGYTransform your visibility into lasting credibility
A press feature, an interview, a spotlight on your brand — this is not just a “moment in the spotlight.”
It is a strategic asset, reusable, cumulative, that strengthens your reputation with every new appearance.
That is the difference between being visible… and being credible.
Public relations become a long-term lever:
Each publication strengthens your brand image, solidifies your expertise, and creates social proof that reassures clients, partners, and prospects.
And unlike an advertising campaign, a media feature never disappears: it remains findable, accessible, and shareable — months or even years later.
Our work doesn’t stop at press outreach:
We help you leverage every result, strengthen your sales materials, feed your social networks, your website, and your entire communication ecosystem.
Because controlled visibility is not a luxury — it is an accelerator of trust, legitimacy, and growth.
You don’t just gain visibility.
You gain stature.
THE RICCIARELLI CONSULTING TOUCH
Our expertise
Public relations are not a showcase — they are a measured lever of influence.
They do not seek to make noise, but to build trust. They rely on a rigorous method, grounded in coherence, credibility, and the accuracy of every message.
At Ricciarelli Consulting, every word matters. Every contact, every publication, every appearance is part of an overall strategy. We orchestrate visibility — always in service of meaning and reputation.
Our role: to turn coherence into credibility, and credibility into influence.
That’s how lasting images and respected brands are built.
