RICCIARELLIVisual Identity & Strategic Branding
OUR GOALGiving clear form to what you aim to embody.
Visual identity is not about following design trends.
It is the natural extension of your positioning. It should reflect your posture, your tone, your ambition — without ever overdoing it.
At Ricciarelli, we create identities that are sober, precise, and built to last.
Every graphic element is designed as a reference point.
From logos to mini brand guidelines, flyers to brochures, social media visuals to digital interfaces — everything is crafted to strengthen the consistency of your image and anchor it within a well-defined strategy.
OUR METHODOLOGYA crafted identity — sober and effective.
We don’t just deliver a graphic guideline.
We design a coherent visual identity — tailor-made, and built to leave a lasting impression on your audience.
It all starts with a vision:
What you embody.
What you want to project.
What your image should express — with clarity and strategic intent.
This initial work allows us to define a precise creative direction.
From there, we build a complete visual system: logo, typefaces, colour palette, usage rules, and digital/print variations.
No gimmicks. No generic visuals.
Just a refined identity — aligned with your strategy, and built to last.
Visual identity isn’t here to seduce. It’s here to assert.
PRACTICAL APPLICATIONSBuilt to last. Designed to express your brand.
A visual identity is not just a logo.
At Ricciarelli, every element we deliver is designed for practical, everyday use — without ever losing sight of the bigger strategic picture.
We create visual systems that are coherent, durable, and immediately actionable:
→ Logos and monograms
→ Mini style guides or full brand guidelines
→ Typeface selections and colour palettes
→ Social media templates, banners, email signatures
→ Presentations, slides, flyers, sales documents
These assets are not just decorative.
They reflect your posture, express your positioning, and reinforce your message.
They help you gain clarity, impact, and credibility.
Our approach isn’t about the wow effect.
It’s about coherence, control, and long-term value.