Visual identity is not “just design”.
It is a complete visual language, a system of signs that expresses what your company wants to show, affirm and communicate.
It reflects your stance, your tone, your values and your ambition — without relying on trends or superficial effects.
At Ricciarelli Consulting, we design identities that are sober, precise and aligned.
We work on the visual identity, the graphic system, the stylistic codes, and the consistent use of colour, typography, visual rhythm and layout principles.
Every element is crafted to strengthen clarity, consistency and brand expression.
We don’t just deliver a graphic guideline.
We design a coherent visual identity — tailor-made, and built to leave a lasting impression on your audience.
It all starts with a vision:
What you embody.
What you want to project.
What your image should express — with clarity and strategic intent.
This initial work allows us to define a precise creative direction.
From there, we build a complete visual system: logo, typefaces, colour palette, usage rules, and digital/print variations.
No gimmicks. No generic visuals.
Just a refined identity — aligned with your strategy, and built to last.
A visual identity is not just a logo.
At Ricciarelli Consulting, every element we deliver is designed for practical, everyday use — without ever losing sight of the bigger strategic picture.
We create visual systems that are coherent, durable, and immediately actionable:
→ Logos and monograms
→ Mini style guides or full brand guidelines
→ Typeface selections and colour palettes
→ Social media templates, banners, email signatures
→ Presentations, slides, flyers, sales documents
These assets are not just decorative.
They reflect your posture, express your positioning, and reinforce your message.
They help you gain clarity, impact, and credibility.
Our approach isn’t about the wow effect.
It’s about coherence, control, and long-term value.