More and more brands are quietly moving away from X When Elon Musk acquired Twitter and transformed it into X, many companies initially reacted with caution. Some brands chose to wait before changing their strategy, while others maintained their advertising investments as they monitored how the platform would evolve. But over the past months, a...
Business: leaders are starting to seek less complexity For years, the business world evolved through constant accumulation. New tools, new platforms, new management methods, more software, more dashboards, more automation and more communication channels. Modernization was often associated with adding new layers of organization. This dynamic brought many improvements. But it also created a growing...
Electronic invoicing: many European SMEs are still unprepared Across Europe, electronic invoicing is progressively becoming a central topic for businesses, governments and financial administrations. New regulations, digital compliance requirements and reporting obligations are accelerating in several countries, pushing companies toward increasingly standardized invoicing systems. And yet, despite the growing visibility of the subject, many SMEs...
LinkedIn: company pages are losing ground For years, LinkedIn was presented as the ideal social network for companies. Creating a page, publishing regularly, building a community and distributing content seemed almost essential for strengthening professional visibility. But over the past few months, many brands have started noticing a gradual evolution of the platform. Company pages...
ChatGPT and Claude: the beginning of a real change in the way we search the Internet For more than twenty years, Google has been the almost automatic gateway to the Internet. A question, a need, a recommendation or a professional search all started in the same place: the search engine. This reflex became so natural...
Hiring: SMEs are quietly starting to slow down Over the past few months, a subtle change in tone has started to emerge across many SMEs. Recruitment has not suddenly stopped, companies are still hiring, and some sectors remain active, but the pace is clearly slowing down. Behind the job postings that are still visible and...
Artificial intelligence does not replace field experience Artificial intelligence is already deeply transforming the way companies operate. Content production, automation, research, organization and analysis are evolving at an impressive speed, to the point where tasks that once required several hours can now be completed in minutes. This shift is real, and above all, irreversible. Companies...
Why some entrepreneurs naturally attract clients Some entrepreneurs seem to never really “look” for clients, yet opportunities come to them, contacts multiply, and requests arrive almost effortlessly. On the other side, others work hard, multiply actions, publish, test, adjust, but never reach the same dynamic. The difference is not luck, nor some mysterious talent. It...
Website, social media, SEO: where to start when everything feels urgent? When a company decides to improve its digital presence, it quickly faces a sense of overload. Website, social media, SEO, content, advertising… everything seems important, everything seems urgent, and everything creates the feeling that action is needed immediately. This feeling is normal. It comes...
Why I wrote the book Développer le marketing de son entreprise (Developing your company’s marketing) Over the past few years, I have worked with many companies, across different industries and levels of maturity, and one recurring pattern kept appearing: a form of confusion in their marketing. Not a lack of tools. Not a lack of effort. But...
