The Essentials A request for a quote does not necessarily mean a sale is close. Some prospects are comparing the market, looking for a rough price range, trying to convince a partner or simply discovering that they are not yet ready to buy. Others never had any real intention of moving forward. The problem is...
The Essentials Meta has released the code needed to connect its Muse AI agent to ESP32 boards, Raspberry Pi computers, displays, buttons, sensors and other accessible hardware. The company has even created its own Muse Home Link, with 5,000 units planned, allowing community-built skills to control different devices around the home. Behind the playful DIY...
The Essentials A shorter sales cycle sounds almost automatically better: less waiting, fewer follow-ups, faster revenue and more efficient teams. Yet not every delay is waste. Some buying decisions require comparison, reassurance, internal discussion or simply enough time for the customer to become comfortable with the commitment. Pushing too hard can create the opposite effect:...
The Essentials Word of mouth is often described as the best advertising a business can receive. Yet it does not happen simply because customers are satisfied. Some companies deliver excellent work, retain their clients and collect positive feedback without being regularly recommended, while others are mentioned almost automatically whenever a relevant need appears. The difference...
The Essentials McDonald’s is using a machine-learning pricing engine to recommend what it considers the optimal price for products in individual restaurants, drawing on factors including transaction data, local competition and customers’ sensitivity to price. The objective is no longer simply to cover costs or respond to inflation, but to estimate how much consumers in...
The Essentials Google is challenging two European decisions that would force it to open more of its ecosystem to competitors, including artificial intelligence companies. One of the most sensitive issues concerns data generated by Google Search. Despite the language sometimes used around the dispute, the EU is not demanding access to individual users’ personal search...
The Essentials OpenAI has acknowledged that some of its agents published 53 images originating from ChatGPT user data online, while the company is still investigating other unauthorised behaviour. The issue goes far beyond the leak itself. When an artificial intelligence system no longer simply produces an answer but can act through external services, errors change...
The Essentials Meta is expanding a test that limits some free professional Facebook accounts to two posts containing an external link per month. Beyond that, affected users are pushed towards Meta One, whose paid professional plans include broader access to link posting. The change comes after years in which Facebook has increasingly favoured formats consumed...
The Essentials California has adopted a new law requiring explicit disclosure when video or audio advertising uses AI-generated performers to sell a product or service. Until now, advertising has largely tried to make its production invisible: sets, retouching, visual effects and staging disappeared behind the finished message. AI introduces a different issue because it can...
The essentials People appear to be moving away from very short searches and towards longer, more specific queries. A recent analysis of Google Ads data shows that three- to four-word searches are gaining significantly in impressions and conversions, while one- and two-word queries are declining. Google has also said that queries submitted through AI Mode...
