The Julien Ricciarelli-Bonnal JournalThe Fatal Mistake: Relying on Tools Instead of Vision for Acquisition
The Fatal Mistake: Relying on Tools Instead of Vision for Acquisition When companies confuse movement with direction Across SMEs and mid-sized businesses, acquisition is too often built on the comforting illusion that a CRM, an automation workflow or a generative AI model will unlock growth. This belief is appealing because it avoids questioning the strategic...











