Should You Still Invest in a Facebook Page in 2026? For years, creating a Facebook page was one of the very first recommendations given to businesses looking to build an online presence. Today, however, the platform has largely disappeared from marketing conversations, overshadowed by LinkedIn, TikTok, Instagram and AI-powered search engines. But does that really...
Is Electronic Invoicing Coming to All VAT-Registered Businesses? Electronic invoicing is set to become a new reality for millions of businesses. Long considered a requirement mainly for large organizations or public-sector contracts, it will gradually apply to all businesses subject to VAT, regardless of their size. For many business owners, this reform already raises numerous...
Why Do Businesses Want to Automate Everything… Except the Most Important Decisions? Automation has never been more present in the business world. Companies automate their marketing campaigns, customer support, accounting processes, commercial follow-ups, content production and, increasingly, parts of their day-to-day operations. Artificial intelligence is accelerating this transformation by making powerful technologies accessible to organisations...
Is Artificial Intelligence Making the Internet Less Interesting? For years, the internet was seen as a place of discovery, surprise and diversity. A simple search could lead users to a niche blog, a specialist forum, an original analysis or the personal experience of someone who had lived through a particular situation. Behind every page there...
Internet Users Are Starting to Prefer Sources They Already Know For many years, the promise of the internet was simple: give everyone instant access to an almost unlimited amount of information. That promise remains largely intact today. In just a few seconds, anyone can find articles, videos, studies, reviews or analyses on virtually any topic....
Why Word of Mouth Remains a Powerful Business Asset Listening to some of today’s business discussions, one could easily believe that growth now depends almost entirely on algorithms, advertising platforms, social media campaigns, or artificial intelligence. Companies have never had so many tools at their disposal to communicate, distribute their messages, and reach potential customers....
Artificial Intelligence is becoming a matter of economic sovereignty For a long time, discussions surrounding artificial intelligence focused primarily on productivity, automation and the future of work. Companies were mainly trying to understand how these new tools could help them save time, improve performance or streamline everyday operations. But as AI becomes increasingly integrated into...
More and more brands are quietly moving away from X When Elon Musk acquired Twitter and transformed it into X, many companies initially reacted with caution. Some brands chose to wait before changing their strategy, while others maintained their advertising investments as they monitored how the platform would evolve. But over the past months, a...
Business: leaders are starting to seek less complexity For years, the business world evolved through constant accumulation. New tools, new platforms, new management methods, more software, more dashboards, more automation and more communication channels. Modernization was often associated with adding new layers of organization. This dynamic brought many improvements. But it also created a growing...
Electronic invoicing: many European SMEs are still unprepared Across Europe, electronic invoicing is progressively becoming a central topic for businesses, governments and financial administrations. New regulations, digital compliance requirements and reporting obligations are accelerating in several countries, pushing companies toward increasingly standardized invoicing systems. And yet, despite the growing visibility of the subject, many SMEs...
